We live in a visual and mobile society. So naturally, brands must tap into virtual marketing in order to make the greatestamount of impact on consumers in the shortest amount of time. Embracing the saying “a picture says a thousands words” is essential in a space such as Twitter when you only have 140 characteristics to reach your audience. So utilizing a visual content discovery platform would be in every brands best interest. A simple visual platform that every company should be utilizing to help build their brand is Instagram.
Instagram is by far one of my favorite content discovery and collecting platforms. Instagram provides the perfect outlet for brands to post photos/ videos, which gives consumers a better insight on the brand. Most importantly, brands can search popular #hashtags or create campaigns with a #specifichashtag to instantly connect with users. They can then repost and feature consumers content on the brands home page. This is a great tactic for consumer engagement and allows the consumers to tell the brands story. This gains insight to how consumers are directly using products, see what is being said and allows brands to dramatically improve the connection with the users.
GoPro is a brand that not only does an incredible job at building a brand on Instagram but they seamlessly connect with their costumers. GoPro is brand that makes one of the best cameras in the world for adventure seekers and markets the camera as virtually indestructible. Instagram is the perfect outlet for GoPro to market the beautiful photos taken from the camera. Personally, I was always skeptical about GoPro’s claims of being “high quality” in high action environments esspecial in water sports. It wasn’t until I went on GoPro’s Instagram feed and saw users incredible photos featured on the GoPro page. It was the other customers photo’s that sold me on the product, not specifically GoPro. GoPro does an excellent job at featuring posts from consumers that use the hashtag #GoPro. This encourages users who use GoPro to use the #hashtag to have the chance to be featured on the Instagram homepage.
By creating this challenge, GoPro can easily monitor what is being posted about them on in the Instagram community. Not only is this challenge beneficial to GoPro but it creates a large following on the page. They get thousands of likes on photos posted by other users a matter of hours. The GoPro photo of the day challenges is beneficial to customers who want to connect with other users and potential customers can easily see how incredible GoPro photos are. GoPro is by far one of my favorite brands on Instagram. They take this remarkably simple platform and set endless possibilities to connect with customers.